David Chartier got my attention when I read this in his most recent blog post:
If you shake Microsoft’s Xbox SmartGlass app, your avatar falls over.
Intrigued, I tried it myself. Whad’ya know? It does (and here’s mine).
Path Now Adding 1 Million New Users A Week -
Path, a more intimate social-networking app that’s like a personal journal, is now growing by 1 million registered users a week after its most recent launch.
The newest version of Path includes a way to message your friends — for which Path limits to 150 — and send them stylized stickers like other top messaging apps. Around half of Path’s registered users (now at 9 million) are regularly using the app on a monthly basis, CEO Dave Morin said.
To me, Path is a bit like HTC — everyone loves it but nobody actually uses it. However, after the new update it appears people are flocking to the service. The app is innovative and offers a better way to connect with friends and family, compared with Facebook (which tries to do everything). Dave Morin will be happy.
After nearly four years at The Next Web, I have decided to take on a new challenge.
I have joined the fine folks over at The Verge, as the latest member of its flourishing UK team, reporting on the news and other technology-related stories each and every day.
I leave The Next Web having made firm friends, and I relish taking on my former colleagues in my new role, seeing how things operate from the other side of the fence.
I’m very excited to work alongside the sharp minds at The Verge, learning new things as I go and taking my work to a new audience.
Make sure you update your address books, you can now find me at firstname.lastname@example.org.
And if I haven’t worked with you, hit me up.
Marketing done right.
If you live in the UK, this evening you had the chance to watch the world premiere of the new Prometheus International Trailer, a trailer that ran in the first ad break of tonight’s episode of Homeland.
Viewers were invited to use Zeebox and see their tweets embedded in a live-tweeted commercial for the first time.
The Twitter campaign is a piece of marketing genius, ensuring that film fans all over the world will see trailer in seconds — and what a trailer it is.
For too long Hollywood studios have been throwing money at franchises, hoping that they will win big at the Box Office but ultimately we have been left wanting. With Prometheus that could be about to change.
Ridley Scott and everyone connected to his latest project have done a fantastic job of building buzz for the film, connecting us to the film’s characters before we have even stepped foot in the theatre to watch it.
I can’t remember the last time I saw something as meticulously planned as this campaign, there’s still more than a month until it opens at the Box Office and people will be talking about it until it does.
This is was a proper summer blockbuster should be like.
I thought Avengers looked good. Prometheus looks to be a whole new level of awesome.
It’s right when all the news started changing with the 24-hours news cycle in ‘78 or ‘79,” McKay explains. “All of a sudden, local news stations diversified and had Latino anchors and African-American anchors, and any time you’re talking about diversity and the Action News team, that’s always fun to deal with. — Anchorman 2 Director Adam McKay on the plot line for the much anticipated sequel. (via Empire)