Prometheus: The Return Of The Summer Blockbuster

If you live in the UK, this evening you had the chance to watch the world premiere of the new Prometheus International Trailer, a trailer that ran in the first ad break of tonight’s episode of Homeland.

Viewers were invited to use Zeebox and see their tweets embedded in a live-tweeted commercial for the first time.

The Twitter campaign is a piece of marketing genius, ensuring that film fans all over the world will see trailer in seconds — and what a trailer it is.

For too long Hollywood studios have been throwing money at franchises, hoping that they will win big at the Box Office but ultimately we have been left wanting. With Prometheus that could be about to change.

Ridley Scott and everyone connected to his latest project have done a fantastic job of building buzz for the film, connecting us to the film’s characters before we have even stepped foot in the theatre to watch it.

I can’t remember the last time I saw something as meticulously planned as this campaign, there’s still more than a month until it opens at the Box Office and people will be talking about it until it does.

This is was a proper summer blockbuster should be like.

I thought Avengers looked good. Prometheus looks to be a whole new level of awesome.