Google Just Saw A Rockstar App Launch On Google Play, But You Wouldn’t Know It
Discoverability is a problem for any application marketplace, especially when you have more than 300,000 apps available to users subscribing to your mobile ecosystem.
Apple is possibly looking to do something about it, after it acquired Chomp, but the search function on Google Play is so poor, one of the biggest apps to hit the platform in recent years is being passed over because Android users can’t find it.
As you may be already be aware, Instagram finally launched on Android today, after amassing over 30 million users on iOS alone (that’s pretty damn amazing).
However, if you are interested in grabbing a copy of the app and try to search for the app on the Google Play website, these are the following results:
In fact, it doesn’t even register on the first page of the results. It’s the same on the Play Store on Android devices.
For an app that has probably been downloaded hundreds of thousands of times already, it’s inexcusable that Google’s algorithms — or even an editor — haven’t ensured that the results are relevant and actually match the term when it is entered.
Google’s speciality is search, so why is this happening?
One argument could be that whilst Android users waiting for the Instagram team to bestow them with an app, scammers and third-party developers flooded the market with fake Instagram apps, rendering the search ineffective.
Even so, it’s been more than an hour (maybe two) and it still isn’t showing.
Apple’s App Store suffers when an app first goes live, as it proflierates across regional stores, but that is usually fixed within the hour.
Right now, Google is relying on blogs, Twitter and Facebook to refer users to the Instagram app. Take a look at the first three results for ‘Instagram Google Play search’:
This is Google’s bread and butter, it defies logic that this is happening.